"A practical and persuasive guide that focuses on how all businesses, even risk-averse old line organizations, have an opportunity ‘not just to survive but to exploit dramatic changes’ wrought in their markets by technology."

 "Unleashing the Killer App…is a best-of-breed primer for executives cramming for the new economy."

"In Unleashing the Killer App, the authors rise above all the chatter about increased productivity and sound a warning cry: Change your strategy now. With many businesses still lumbering along in the Industrial Age, it’s a message well worth hearing….The corporate everyman should make room on his shelf."

"Unleashing the Killer App…gives a remarkably clear picture of why technology is becoming so pervasive."

Unleashing the Killer App reinvents strategy for the digital age. It’s a major contribution to our understanding of the age of the Internet and a must-read for anyone interested in succeeding in the interactive future."

Don Peppers, coauthor, The One to One Future

"When confronted with market disruption and technology revolution, your biggest challenge is letting go of comfortable old behaviors before they kill you. Downes and Mui get you to move quickly by analyzing the inherent threats embedded in the digital ‘killer apps,’ and then show you how to turn those apps into new types of competitive advantage."

Geoffrey Moore, author, Crossing the Chasm and The Gorilla Game